I work with cross-functional teams (sales, operations, technology) to envision digital experiences that deepen consumer connections and unlock new revenues. By blending strategic foresight with rapid prototyping, I helped clients like Nat Geo, NFL, Universal Studios, NBC, CNN, and Crayola explore how technology can transform engagement.
Consulting Design
Through discovery and framing, I employed a strategic approach, auditing existing workflows, analyzing competitors’ strategies, and mapping industry trends to pinpoint untapped opportunities. Next, co-creation took center stage: through tailored workshops, I aligned stakeholders from brands like Nat Geo and Universal Studios on a shared vision, prioritizing high-impact use cases and modeling solutions uniquely suited to their audiences. Finally, agile storytelling transformed insights into action, crafting MVP-driven prototypes and strategic narratives for presales pitches that balanced bold, human-centered innovation with technical pragmatism, ensuring ideas resonated with executives and technical teams.
Solutions
While specific metrics remain confidential due to the strategic nature of these engagements, my work has:
Shaped Roadmaps
- Delivered actionable prototypes and service blueprints that informed clients’ long-term digital strategies.
Accelerated Trust
- Enabled Globant to secure partnerships by demonstrating how design and technology can solve business-critical challenges. My designs served as the ‘aha’ moment during executive pitches, bridging the gap between sales promises and technical reality
Expanded Expertise
- Deepened my knowledge across diverse industries (media, sports, entertainment) and translated ambiguity into visionary yet executable solutions.
Key Takeaways
- Speed with Purpose: In high-stakes consulting, clarity and agility are non-negotiable, and every prototype must tell a story that resonates and delivers value.
- Design as a Strategic Lever: By framing technology through a human lens, I turn abstract concepts into relatable visions that stakeholders can rally behind.
- Confidentiality as a Craft: Balancing transparency with discretion builds trust, ensuring clients feel safe to explore bold ideas.
- Technical pragmatism: Matching the design to what the devs can actually build.