Diana Blandon
Crafting Digital Experiences
As a seasoned UX designer, I bridge the gap between user needs and business goals by fostering collaboration, embracing adaptability, and solving complex problems with intuitive design. Over the past decade, I’ve honed a process prioritizing human-centered solutions while ensuring design consistency across every stage of the product lifecycle.
What I Bring to the Table
- Collaboration First: I thrive in cross-functional teams, working closely with stakeholders, developers, and users to align visions and iterate toward success.
- Adaptability in Action: From startups to enterprise environments, I pivot seamlessly between tools, industries, and challenges to deliver results in dynamic landscapes.
- Problem Solving with Purpose: Great UX isn’t just about users, it’s about aligning their needs with the business’s bottom line. I dissect problems through dual lenses: user research uncovers what to fix, while stakeholder collaboration defines why it matters.
- Design Consistency as a Standard: Whether refining design systems or scaling products, I ensure cohesive interactions that build trust and usability over time.
I design for two wins: solving real user problems and advancing business goals. Explore my projects or reach out to discuss how we can collaborate on your next challenge.
Business Oriented
This project reimagined collaboration through a blockchain-based digital ecosystem, uniting businesses, users, and communities under a shared sustainable vision. My role involved architecting the design strategy in this product envisioning.
Read More
Communicating Effectively
This project required untangling competing stakeholder priorities for a Destination CRM platform. As Design Lead, I became the connective tissue between executives, techs, and end users. Facilitating hard conversations, refining ambiguous goals into actionable steps, and steering the team toward a launch-ready product.
Read More
Solving Real Problems
Creating a paperless online experience for users of one of the leading banks in Colombia. In this project, I helped design an MVP and account opening flow with a complete understanding of the process, laws, and business paint points, especially by connecting with all the stakeholders and understanding the main pains and needs of the users.
Read More
Towards Scalability
For this project, even though the task was to create components for forms in their entire suite of products, I helped the stakeholders understand the importance of a Design System, creating consistent experiences and allowing the organization to scale. As products and services evolve, we need new features and requirements to adapt and accommodate faster.
Read More
Community
One of the most exciting things about Design is sharing and helping others to grow professionally. That is why I have been part of different initiatives like the Design Center and, some years ago, a UX meetup on Medellín.
Design Center
For the last three years, I have been helping in the organization and being a tutor in the Design Center, an initiative inside Globant to guide design in the new challenges. We help designers capable of creating products and services and being prepared to perform autonomously in real projects.
Medellin UX Meetup
From 2013 to 2018, we created this meetup to make community and UX more common in the city. I helped in the organization and talks of the event, bringing development, design, and other professions together.
