Envisioning & Strategy Presales

I work with cross-functional teams (sales, operations, technology) to envision digital experiences that deepen consumer connections and unlock new revenues. By blending strategic foresight with rapid prototyping, I helped clients like Nat Geo, NFL, Universal Studios, NBC, CNN, and Crayola explore how technology can transform engagement.

Focus Envisioning, strategy and presales
Clients Nat Geo, NFL, Universal Studios, NBC, CNN, Crayola
Wireframes Natgeo

Consulting Design

Through discovery and framing, I employed a strategic approach, auditing existing workflows, analyzing competitors’ strategies, and mapping industry trends to pinpoint untapped opportunities. Next, co-creation took center stage: through tailored workshops, I aligned stakeholders from brands like Nat Geo and Universal Studios on a shared vision, prioritizing high-impact use cases and modeling solutions uniquely suited to their audiences. Finally, agile storytelling transformed insights into action, crafting MVP-driven prototypes and strategic narratives for presales pitches that balanced bold, human-centered innovation with technical pragmatism, ensuring ideas resonated with executives and technical teams.

Illustration user interacting

Solutions

While specific metrics remain confidential due to the strategic nature of these engagements, my work has:

01

Shaped Roadmaps

  • Delivered actionable prototypes and service blueprints that informed clients’ long-term digital strategies.

02

Accelerated Trust

  • Enabled Globant to secure partnerships by demonstrating how design and technology can solve business-critical challenges. My designs served as the ‘aha’ moment during executive pitches, bridging the gap between sales promises and technical reality.

03

Expanded Expertise

  • Deepened my knowledge across diverse industries (media, sports, entertainment) and translated ambiguity into visionary yet executable solutions.
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Key Takeaways

Speed with Purpose

In high-stakes consulting, clarity and agility are non-negotiable, and every prototype must tell a story that resonates and delivers value.

Design as a Strategic Lever

By framing technology through a human lens, I turn abstract concepts into relatable visions that stakeholders can rally behind.

Confidentiality as a Craft

Balancing transparency with discretion builds trust, ensuring clients feel safe to explore bold ideas.

Technical pragmatism

Matching the design to what the devs can actually build.